Head of Brand & Buzz

Job description

Sellics is a profitable, global and rapidly expanding SaaS start-up from Berlin that is revolutionizing commerce on the world’s biggest online marketplace: Amazon.


We have developed an All-in-One solution for sellers, vendors and agencies that provides everything they need to be successful on Amazon. The integrated toolbox offers features for all aspects of business: Amazon SEO, Profit Analysis, PPC Campaign Management, Product Research, Review and Inventory Management and Competitor Tracking. With more exciting features in development, we continue to shape this fast-growing industry with cutting-edge software innovation.


As a company that has grown organically, Sellics values ownership and agility. We pride ourselves on the ability to listen to customers and incorporate their feedback as well as build a dynamic company culture where every team member has an impact, striving to create an environment where people not only enjoy coming to work every day, but are actively involved in the development and success of the company.


Reporting directly to the Chief Marketing Officer, the Head of Brand & Buzz will craft and maintain the company brand, including messaging, tone, design, and public and analyst relations. You will develop and lead a team of brand marketers, event managers, social media marketers and work closely with PR agencies. Goals include: driving awareness among our diverse target groups in the B2B eCommerce space, growing our brand in the marketplace, developing and executing our event strategy, creating and influencing public opinion through PR and influencer relations, developing and executing our social and community strategy.

You will:

  • Own our brand positioning and messaging in the eCommerce space

  • Grow the brand & buzz team through hiring and training

  • Lead and manage the team responsible for telling the company story

  • Provide strategic guidance on identifying and engaging with media, analysts, and influencers

  • Provide creative direction on brand-level video, web, and graphic design projects

  • Own & execute our event strategy in Europe & US, incl. external sponsorships and inhouse events

  • Develop & execute our social media & community strategy

  • Make data-driven decisions to move the team and our content forward and hit company goals

Job requirements

You have: 

  • A very strong passion and talent for branding & storytelling
  • A strong track-record of successful branding campaigns
  • Previous B2B SaaS & eCommerce experience
  • BA/BS or equivalent working experience
  • A reputation as a proven and visible marketing veteran, with experience creating content for the web across several disciplines (text, design, video, etc.) and media (blogging, guides, whitepapers, research, infographics, podcasts, etc.)
  • Leadership experience with excellent communication skills, both written and verbal
  • Strong expertise in event management. social media marketing & community management
  • A intuitive and creative drive but have the ability to gut-check and course-correct with data, as well as report results and optimize using data
  • A getting things done/bias towards action personality

    What have you done before? What motivates you? Why is Sellics the best place for you? Please don’t send a generic cover letter. We’d rather hear your short intro in the summary section!


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    Why should you choose Sellics? We offer:

    • A talented, quickly-growing company and Marketing team
    • A very well-located office in the heart of Berlin Mitte incl. a rooftop terrace with pool
    • Flat hierarchies with open communication
    • High level of responsibility and space to develop
    • Urban Sports Club membership
    • Self Improvement Grant
    • Remote working days
    • Free food and drinks, regular team events
    • Full visa/relocation support
    • Participation in our annual company trip - last year, we went to Lisbon!
    • An opportunity to join a dynamic group of teammates who challenge, trust, and care about each other, the work we do, and the success story we’re all helping to write. We live by our values, our benefits are real, and if we all keep the kitchen clean together, we get unlimited chocolate :)