Senior SEM Manager

Job description

We’re looking for a Senior SEM Manager in Berlin to manage and scale our Google search ads. You will be responsible for the global strategy and execution of SEM campaigns, reporting directly to the Head of Demand Generation and working closely with our Content creators, designers, Business analysts and Product Marketers on a daily basis. If you have experience managing 7 figure budgets, lead generation, and a passion for data, we can't wait for your application!


You will: 

  • Manage the global strategy and setup of our SEM campaigns incl. structure, keywords, bidding, tracking and attribution
  • Effectively manage a 7-figure annual budget and scale through strategies like automatically generated landing pages, personalization and automated bidding.
  • Build forecasting models based on website behavior in order to optimize for Google’s auto-bidding algorithms (tCPA and/or tROAS)
  • Build and A/B-test landing pages and lead-gen forms, in order to convert visitors
  • Measure ROI with tools like Google Analytics and Tableau and report to management
  • Collaborate with other teams, like product marketing and BI in order to achieve business goals and guarantee a consistent brand voice

Job requirements

We are looking for people with: 

  • A passion for Google Ads, paid search optimization and data
  • At least 3+ years experience with performance marketing and SEM campaigns
  • A successful track record
  • Strong fluency in English. Other languages are a plus.
  • An expertise in bidding strategy and targeting
  • A strong knowledge on how to set up A/B tests in order to iteratively improve landing pages and ads
  • Experience with B2B/SaaS/Leadgen or Amazon is a big plus


Why should you join Sellics? 

  • A talented, quickly-growing company 
  • A very well-located office in the heart of Berlin Mitte incl. a rooftop terrace with pool
  • Flat hierarchies with open communication
  • High level of responsibility and space to develop
  • Flexible office hours
  • Urban Sports Club membership
  • A one week onboarding program, “Lunch & Learn” internal education sessions, Self Improvement Grant funding for external educational pursuits, and additional time off for professional growth
  • Remote working days
  • Free food and drinks, regular team events
  • Visa sponsorship and assistance for non-EU citizens
  • Participation in our all-expenses paid annual company trip


About Sellics:

Sellics is revolutionizing commerce, starting with the world’s biggest online marketplace: Amazon. From starting as a group of friends with targeted business insights and under €2,000 in self-invested startup capital, we’ve transformed into the force we are today: a profitable and funded Scale-Up company providing data-driven and Ai-powered B2B SaaS solutions to help Sellers, Vendors, and Agencies across the world be successful on Amazon.

The secret to our success is our team, a group of more than 125 highly-engaged, intelligent, dynamic employees from over 35 countries, spread out across our offices in Berlin and New York City. We’re a pack of people who care about each other, the values we live by, and the success story we’re all helping to write. But don’t just take our word for it… here’s what our teammates themselves (and other candidates!) have written about us on Glassdoor. And, check out this video for even more of a sneak peek of life at Sellics!




Ready to take our company and your career to the next level? We’re looking forward to your application!

We’re proud of our unique culture and the range of experience and perspectives that make it up. As an equal opportunity employer with a friendly, inclusive, and diverse workplace, we eagerly welcome applications from people with all backgrounds and identities.